Although grass-fed beef only accounts for six percent of beef consumption, demand is growing at twenty-five percent per year. This is a result of increased awareness of relative health benefits of grass-fed beef, disenchantment with the current confined feedlot system, and an increase in understanding of the restorative value of pasture-raised livestock on the land. Fallow, under-producing, and re-purposed land can be brought to maximum production through rotational grazing methods.

In the Eastern United States, there is ample opportunity to purchase land and abandoned farms for grazing operations. The federal government (via the USDA) as well as most state and local governments, offer attractive financing for land and cattle acquisitions. ACM focuses in this area of the country.